FRIDA KAHLO, THE LIFE OF A MYTH is an immersive biography that offers a journey through the life of one of the most influential artists of all time. The immersive biography of FRIDA KAHLO is presented without reproductions of the artist`s paintings with the aim of going one step further in the new immersive languages. The innovative proposal explores the biography of the artist through collections of historical photographs, original films, digital environments, artistic installations, collector`s items and newly created music that reproduce the most relevant moments of her life, inviting visitors to discover the incredible story that built the myth. In the XXI century, the myth of FRIDA KAHLO is more relevant than ever. Her life catches, surprises and inspires through a biography that reveals a woman capable of overcoming adversity thanks to her perseverance, strength, rebelliousness and talent, with an unrepeatable personality, ahead of her time. IDEAL is a digital culture center with a unique technological team in Europe, which experiences the immersion of audiovisual projections, augmented reality, virtual reality and holography to create a new relationship between art and society.

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拍攝者： Albertogrovi